Should You Pay Over $10 for a Bad Coffee?

Coffee is a morning necessity for many. After all, even the best of us need to have that pump in the morning to get our breaks rolling, but if you think about it, is coffee from a coffee shop really worth the price?

Do you really think a morning wake-up call should be around $10? Isn’t that a tad too expensive? Today, we’re diving deep to find out the answer!

Why Is This Coffee So Expensive?
A $10 coffee should never be the norm, but it looks like many sane human beings are gravitating far away from the idea of spending wisely when it comes to their morning beverage. In fact, according to a recent study, the average 25 to 34 year-old is easily spending over $2,000 on coffee from a restaurant or cafe on an annual basis.

And if you contrast that figure to how much they’re saving, only 34% of millennials are saving for retirement. The rest are drinking their retirement funds away.
As much as we love having a warm cuppa in the morning, these numbers are alarming, not only for the present but for the future of these coffee drinkers as well.  

But Why is it So Expensive?
Café owners have a reason for their expensive café coffee. These individuals selling coffee for $10 or so like to call it expensive, not overpriced. What’s the difference, you say?

The difference is that the former makes it a premium drink while the latter says it’s not worth the money. So, they’re pitching their coffee along with the entire café experience as a premium event, hence the price. And the idea does make sense.
Let’s look at it this way. How much does it really cost to make a cup of coffee? $2 or so, right? When you’re buying a $10 coffee, you’re not just paying for that bad drink in your hand. You’re also paying for all the costs that come with running a café, such as utility bills, labor, equipment, and even the rent. They’re giving you an ambiance, the convenience of not having to do it yourself, and an expensively packaged product. If you want all of that, you'll certainly pay for it. However, this certainly does not mean you are going to have a better cup of coffee than you could have ordered elsewhere or made for yourself.

Should You Buy $10 Coffee Every Day?
If you buy $10 coffee on weekdays only, by the end of the year, you would have spent $2,600 on coffee. Is that a substantial amount? Depends. For someone earning enough, this my not put a dent in the monthly budget. However, for many coffee drinkers, this could lead down a very tragic financial road.

Understanding whether you should be spending this amount on your coffee every day or even on alternative days can be quite a tough situation for some. But again, it is important to keep in mind that you are not paying for better coffee, just paying for convenience and ambiance.

What is the Best Alternative?
Around 39% of Americans prefer Starbucks as their go-to coffee location. But do you really need to drink Starbucks? And, is it actually better than the alternatives? You can easily keep up with your super healthy caffeine addiction and ensure that there isn’t a hole in your pocket in two ways:

First, you can buy coffee from small businesses and do some good for the world.

Second, you can start making your own coffee. This option might sound like a lot of work, but it’s the one that’s going to make you rich in the long run and save you from terrible coffee. It most cases, you are going to make yourself a much better cup of coffee than any cafe or restaurant will serve you...and at a much more attractive price per cup!

If you are ready to start making your own coffee, we encourage you to try our beans right here at Altruistic Joe! In our online store, you can order freshly-roasted beans from truly unique coffee farms that are affordable and delicious. Plus, a portion of your order will go back to highly-rated charitable organizations. Our mission is to deliver great coffee you can feel good about!

Thank you for your support!