A Beginner's Guide to Fundraising: Top 3 Tips for Fundraising in 2021


Image courtesy of NeONBRAND via Unsplash

When you need to raise money for your organization but you don't have millions of dollars to invest into the company, it can feel like your options for raising funds are limited. But actually, it's quite the contrary! There are many ways to raise funds for your business, organization, or event.

The best place to start is with fundraising. Whether you are fundraising for the purpose of funding your new business or you plan to donate all of the funds to a charity of your choice, the options are endless. Let's take a look at the top 3 tips for fundraising in 2021 to get you started.

Define Your Ideal End Goal

Before you can reach your goals, you must first define them. What is it that you're looking to get out of your fundraiser? Do you have a certain value in mind as your end goal? Will your fundraiser have an end goal in the first place?

These are just a few of the many questions worth asking yourself as you embark on the adventure of fundraising. After you figure out your goals, think about how you want to achieve them.

Will your fundraiser consist of a one-time, in-person event? Or are you thinking more along the lines of an ongoing, virtual fundraising page? Are you planning to spread the word on your own? Or do you think it would be better to put a team together and work on promoting the fundraiser collectively?

There is a lot to think about as you prepare to put together a fundraiser, but try not to get overwhelmed by the long to-do list. You have plenty of time to think about your goals, consider what actions you will take to reach them, and then go from there.

Learn From People Who Have Successfully Fundraised

A major advantage of fundraising is that you don’t have to go it alone. As a concept, fundraising is all about the power of community and pooling help from numerous sources. So, if you find yourself confused or unsure about what to do, find inspiration in others who have already done what you are trying to do.

There is something to be said about looking at people who have been successful and drawing insight from their experiences. Some of the best ways to learn is by looking at those who have come before you and made your dreams a reality already.

Search for fundraising case studies. Read books about fundraisers that not only reached their monetary goals but also surpassed them. Ask family and friends if they have ever participated in a fundraiser. If they have, see if they are willing to share stories about how it went and what they learned along the way.

Join Forces with Another Business

There’s a common phrase that says two is better than one, and when it comes to fundraising, we could not agree more. Joining forces with another business is a great angle to take when looking to raise funds for a cause.

The main reason why it’s wise to team up with another company is that doing so expands your reach. Your fundraising efforts will not be restricted to your network alone. Instead, you will have the opportunity to notify the audience of the other company that you are hosting a fundraiser.

A very easy way to join forces with another business is by looking into their fundraising opportunities. You’d be surprised how many companies are eager to partner with people just like you and assist you in your fundraising endeavors.

Fundraise with Altruistic Joe Personalized Coffee Bags

At Altruistic Joe, we have two main goals. First of all, we aim to provide our customers with the very best coffee available. Additionally, we want to maximize the global impact of each order by donating 20% of our net proceeds to four charities that we admire and trust:

  • The CDC Foundation

  • Fisher House Foundation

  • Petsmart Charities

  • World Resources Institute

But that’s not all. As of recently, we also offer to help with your fundraising efforts by creating personalized coffee labels for your organization's fundraising efforts! Fundraisers are an invaluable way to raise money for causes you believe in, but in order to fundraise, it helps to have a product to sell.

With Altruistic Joe, you can set up a fundraising campaign by selling our coffee in bags that match your company's brand and messaging. Whether you're looking to run a time-sensitive fundraising campaign or a fundraiser that has no end date in mind, let Altruistic Joe help you out. The best part is that you don't have to worry about a single thing!

Learn more about fundraising with Altruistic Joe today. Contact us with any questions and check out our online shop while you're at it!